About Inalsa
Inalsa is a major home appliances brand in India having a wide distribution network with more than 250 distributors and 10,000 retailers. It is an emerging market leader in food processors.
Business Need
- The client wanted to sell products online.
- They needed a platform to handle website operations.
LSNetX Solution
We designed their ecommerce website and implemented LSNetX software platform to handle their back end operations.
Product Management
LSNetX’s product management solution fits all industry verticals.
A Product Catalog management system was created for electronics category where in Inalsa was able to add variants and attributes of each product.
LSNetX also provided multi level category management along with advanced filter management. The LSNetx software helped the client in managing product collections along with the bulk upload capability.
Order Management
LSNetX provided a complete order processing module with shipping labels, invoice processing and automatic email alerts for the employees and customers.
It also provided API integration with major logistics providers.
LSNetX has the flexibility of choosing multiple payment gateway solutions.
Webstore Design
LSNetX provided a customized web store design so that it matched Inalsa’s objective of omnichannel customer experience.
Marketing & Promotions
Inalsa was able to engage the customers on social media websites through LSNetX. The LSNetX software also provided Newsletter subscription and Feedback form capabilities.
Analytics
LSNetX platform generates customized reports related to sales, orders and refunds. It provided retail analytic data related to customer acquisition, customer search queries and overall mapping of customer behavior. It also helped Inalsa in category management, assortment planning and pricing strategy.
Benefits
- The client finally had a mobile responsive ecommerce website with a contemporary design to enable online sales.
- The client was able to provide a better Customer Experience (CX) at the buying stage.
- The client was able to communicate a better brand image to its customers.
