In today's business world , where there is a cut-throat competition, customer information is indispensably used by the business leaders for various decision making. Having complete customer information is a competitive advantage for the business. A central repository makes easy access to customer information by various business units for digging customer insights.
CRM which stands for Customer relationship management is a software which stores customer demographic information like name, address, phone number etc . It is also a repository which keeps and tracks customer activity like emails, complaints, website visits and user actions, phone calls, meetings, sales visits etc.
Such information can be used to connect to the customers in an engaging way and building a new way to maintain lasting relationship. This can be achieved by understanding their needs, identifying new opportunities for sale and providing support to the help required.
Libsys's CRM software branded as LSales1 has features to capture all customer information and keep them on a central repository to provide complete 360 degree view the of customer. Single view of customer helps to engage them better by personalizing the sales, service and marketing efforts. It manages one-to-one customer interaction, acquire more leads information and closing deals faster.
Providing personalized services leads to customer satisfaction, loyalty and retention.
With Lsales1, managers can access to sales data and get view of sales pipeline. Workforce efficiency can be monitored and actions can be taken accordingly. Also by viewing the data , it can be identified where most of the efforts are spent in a sales cycle.
Customization has never been easy like before with LSales1. Users can define their own business process according to their needs and get done with repetitive tasks by automating them. Follow ups with leads and cases are automated with alerts by prioritizing and ensured that important events are not missed out.